How To Write A Message in 2022 That Aims With Sniper-Precision The RIGHT Prospect And Brings Him At Your Door.
3-minute read
There are 3 key elements in a marketing campaign (both online and offline).
1) Audience.
2) Offer.
3) Message.
The offer and the message are usually what most people mess up and don't see the results they want.
I can't write a whole copywriting course inside a single post, but I will give you some practical tips that can help you…
*Copywriting is the writing skill that persuades people to take the action you want them to take. This action can be anything. Download, Buy, Write your email, Call us, etc.
Let's keep things simple.
There are 2 primary messages a new prospect has to see in order to become a client.
1) The message on your ad. (This post is focused here.)
2) The message on your website.
Message No#1 has two psychological jobs to do.
1) Grab attention from the right customer.
2) Make him/her curious to "ask" for more information.
*We can't sell from our ad. The customer can't take out his credit card and buy.
Message No#1 also has 3 parts.
1) A headline. This is the first thing our eyes see after the ad image or video. This is responsible for 80% of the curiosity and attention.
2) The main text. This is the second thing our eyes see and represents 20% of the curiosity.
3) A link to click and jump to our website. This is the last thing our eyes see and if we are curious, we click.
The “click” from the right prospect is the only job an advertisement has to do.
So…
Let’s focus on the headline because it's responsible for 80% of the work.
I will write you below a headline and break down the psychological parts.
Scenario:
Let's suppose you have a great report and you want to sell it to Crypto owners. We will take the crypto niche because it's very popular nowadays.
Headline example:
Are Crypto Owners in 2022 Heading For a DISASTER? A Confidential 10-Page Report Banks Might Protect At All Costs Will Probably Flip The Game.
Let's break down the above headline…
It's calling out the right audience: Crypto Owners. It might probably get some attention from bank people too.
Its new information: The year 2022. (Because people always want the new thing. The word “new” gives them either hope about a solution or fear that something might change.)
Shocking words: DISASTER! (A great way to grab their uninterrupted attention.)
It's specific: 10-Page report. (Small number of pages, which gives the benefit of a quick read for our audience.)
It's a secret: Confidential. (People always want the secret to something.)
The whole headline is based on one core emotion. FEAR! Because fear itself drives people twice as much as pleasure. Especially the fear that comes from losing your investment.
The headline has an authority word for our audience: The authority word is "banks". Crypto owners pay close attention to any news from banks or the government. They want to know if something will change.
We have a hidden benefit for our audience to trigger the response we want. "Flip the game". Crypto owners will do anything to learn the newest information on the market.
They want to be ahead of the crowd and plan an exit if needed. By saying that the game might flip, we increase their desire and curiosity to learn more.
*You can imagine how many people will click on that ad…
This was the headline breakdown - 24 words contained so much psychology.
This is why good copywriters are paid a premium to write those words.
If you want to learn how to write powerful headlines fast...
Read and mimic newspaper headlines! Newspapers have some good copywriters and they can be good teachers.
Read their headlines, and figure out which words made you curious.
To your success,
Alex.
"You can't sell from your ad. It has no place for credit card info. It's job is to transfer the prospect to the right location. "
